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Marketing in a week

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Whether you are part of a small business or a multi-national company, effective marketing is essential for long-term success. This manual explains the ideas behind the marketing process and how they can be applied. Topics covered include devising and constructing a marketing plan, using marketing research, segmenting your market, meeting your customer's needs, and increasing sales through marketing. This third edition has been fully revised and updated for the 2002 series relaunch.

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Marketing in a week, Barry Davies, Eric Davies

Jazyk
Rok vydania
2002
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Titul
Marketing in a week
Jazyk
anglicky
Rok vydania
2002
Väzba
mäkká
Počet strán
96
ISBN10
034084955x
ISBN13
9780340849552
Série
Hodnotenie
2 z 5
Anotácia
Whether you are part of a small business or a multi-national company, effective marketing is essential for long-term success. This manual explains the ideas behind the marketing process and how they can be applied. Topics covered include devising and constructing a marketing plan, using marketing research, segmenting your market, meeting your customer's needs, and increasing sales through marketing. This third edition has been fully revised and updated for the 2002 series relaunch.