Vypredané
Viac o knihe
Including a wide range of cases and practical exercises, this book develops an understanding of marketing communications and allies this to the acquisition of practical marketing skills. Invaluable for business studies students and executives new to marketing.
Nákup knihy
Effective Marketing Communications, Alan H. Anderson, David Kleiner
- Jazyk
- Rok vydania
- 1995
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- (mäkká)
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- Titul
- Effective Marketing Communications
- Jazyk
- anglicky
- Autori
- Alan H. Anderson, David Kleiner
- Rok vydania
- 1995
- Väzba
- mäkká
- ISBN10
- 0631191267
- ISBN13
- 9780631191261
- Série
- Hodnotenie
- 4 z 5
- Anotácia
- Including a wide range of cases and practical exercises, this book develops an understanding of marketing communications and allies this to the acquisition of practical marketing skills. Invaluable for business studies students and executives new to marketing.