Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques

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Resolve data-heavy retail marketing questions through key analytic steps, with expert guidance in a direct and conceptual style.

Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques, Mike Grigsby

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Titul: Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques
Jazyk: anglicky
Autori: Mike Grigsby
Vydavateľ: KoganPage
Rok vydania: 2016
Väzba: mäkká
Počet strán: 264
ISBN10: 0749477156
ISBN13: 9780749477158
Série
Štítky: Náučná literatúra, Byznys, Biznis & Manažment, Marketing & Predaj, Marketing a PR
Hodnotenie: 4 z 5
Anotácia: Resolve data-heavy retail marketing questions through key analytic steps, with expert guidance in a direct and conceptual style.