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This text explains how to implement a relationship marketing programme in your organization, supplies tools for measuring results, and explores the practical role of technology as a key enabler in successful relationship marketing. It also discusses relationship management.
Nákup knihy
Relationship marketing, Ian Gordon
- Jazyk
- Rok vydania
- 1998
- Väzba
- (pevná)
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- Titul
- Relationship marketing
- Jazyk
- anglicky
- Autori
- Ian Gordon
- Vydavateľ
- John Wiley & Sons Canada
- Rok vydania
- 1998
- Väzba
- pevná
- ISBN10
- 0471641731
- ISBN13
- 9780471641735
- Série
- Kategórie
- Štítky
- Byznys
- Hodnotenie
- 3,75 z 5
- Anotácia
- This text explains how to implement a relationship marketing programme in your organization, supplies tools for measuring results, and explores the practical role of technology as a key enabler in successful relationship marketing. It also discusses relationship management.