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Explains how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B setting. This title provides what you need to stay profitable while preserving customer goodwill.
Nákup knihy
Value-based Pricing, Harry Macdivitt, Mike Wilkinson
- Jazyk
- Rok vydania
- 2011
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- Titul
- Value-based Pricing
- Jazyk
- anglicky
- Autori
- Harry Macdivitt, Mike Wilkinson
- Vydavateľ
- McGraw Hill Professional
- Rok vydania
- 2011
- Väzba
- mäkká
- ISBN10
- 0071761683
- ISBN13
- 9780071761680
- Série
- Hodnotenie
- 3,5 z 5
- Anotácia
- Explains how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B setting. This title provides what you need to stay profitable while preserving customer goodwill.