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Viac o knihe
This introduction to marketing includes key marketing concepts, plus individual perceptions of the author's, in 26 chapters keyed to the letters of the alphabet, from advertising, agencies and analysis via grey markets, the J-curve, network and relationship marketing to value and velocity.
Nákup knihy
Need to know marketing an accessible A to Z guide, Tim Ambler
- Jazyk
- Rok vydania
- 1992
- Väzba
- (pevná)
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- Titul
- Need to know marketing an accessible A to Z guide
- Jazyk
- anglicky
- Autori
- Tim Ambler
- Vydavateľ
- Century Business
- Rok vydania
- 1992
- Väzba
- pevná
- Počet strán
- 294
- ISBN10
- 0712698345
- ISBN13
- 9780712698344
- Série
- Štítky
- Byznys
- Hodnotenie
- 4 z 5
- Anotácia
- This introduction to marketing includes key marketing concepts, plus individual perceptions of the author's, in 26 chapters keyed to the letters of the alphabet, from advertising, agencies and analysis via grey markets, the J-curve, network and relationship marketing to value and velocity.