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Parametre
- 246 stránok
- 9 hodin čítania
Viac o knihe
Chen's groundbreaking research into human behavior turned into tangible results for Hewlett-Packard, saving the company millions of dollars, simply by explaining why people really do the things they do. This text translates the findings of behavioral economics into concrete actions to achieve new levels of success.
Nákup knihy
Secrets of the Moneylab, Kay-Yut Chen, Marina Krakovsky
- Jazyk
- Rok vydania
- 2011
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- Titul
- Secrets of the Moneylab
- Jazyk
- anglicky
- Autori
- Kay-Yut Chen, Marina Krakovsky
- Vydavateľ
- Penguin UK
- Rok vydania
- 2011
- Väzba
- mäkká
- Počet strán
- 246
- ISBN10
- 0670919454
- ISBN13
- 9780670919451
- Série
- Štítky
- Náučná literatúra, Spoločenské vedy, Byznys, Biznis & Manažment, Psychologická tematika, Psychológia, Ekonómia
- Hodnotenie
- 3,5 z 5
- Anotácia
- Chen's groundbreaking research into human behavior turned into tangible results for Hewlett-Packard, saving the company millions of dollars, simply by explaining why people really do the things they do. This text translates the findings of behavioral economics into concrete actions to achieve new levels of success.