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The birth of m-commerce is not just about using the phone to pay for something. it is revolutionising the entire buying process based on location. Marketing has now become hyper-local.
Nákup knihy
The Third Screen. Marketing to Your Customers in a World Gone Mobile, Chuck Martin
- Jazyk
- Rok vydania
- 2011
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- (pevná)
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- Titul
- The Third Screen. Marketing to Your Customers in a World Gone Mobile
- Jazyk
- anglicky
- Autori
- Chuck Martin
- Vydavateľ
- Nicholas Brealey
- Rok vydania
- 2011
- Väzba
- pevná
- ISBN10
- 1857885643
- ISBN13
- 9781857885644
- Série
- Hodnotenie
- 3,45 z 5
- Anotácia
- The birth of m-commerce is not just about using the phone to pay for something. it is revolutionising the entire buying process based on location. Marketing has now become hyper-local.