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An introduction to the principal ideas, concepts and applications of the theory and practice of marketing. This revised edition offers guidance to students in the construction of answers to a sample of typical examination questions set by a variety of professional institutes.
Nákup knihy
The Elements of Marketing, Anthony R. Morden
- Jazyk
- Rok vydania
- 1991
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- (mäkká)
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- Titul
- The Elements of Marketing
- Jazyk
- anglicky
- Autori
- Anthony R. Morden
- Vydavateľ
- DP Publications
- Rok vydania
- 1991
- Väzba
- mäkká
- Počet strán
- 779
- ISBN10
- 1870941969
- ISBN13
- 9781870941969
- Série
- Anotácia
- An introduction to the principal ideas, concepts and applications of the theory and practice of marketing. This revised edition offers guidance to students in the construction of answers to a sample of typical examination questions set by a variety of professional institutes.