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This student text provides a foundation of theory and principles for those seeking sports management position It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important
Nákup knihy
Sport Marketing, Stephen Hardy, William Anthony Sutton, Bernard James Mullin
- Jazyk
- Rok vydania
- 2000
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- (pevná)
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- Titul
- Sport Marketing
- Jazyk
- anglicky
- Vydavateľ
- Human Kinetics Publishers
- Rok vydania
- 2000
- Väzba
- pevná
- ISBN10
- 0880118776
- ISBN13
- 9780880118774
- Série
- Hodnotenie
- 3 z 5
- Anotácia
- This student text provides a foundation of theory and principles for those seeking sports management position It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important