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A consideration of design as a vital competive tool in corporate strategy. Lorenz examines the work of companies, including Sony, Olivetti, Ford and Philips, whose design innovations have contributed significantly to their commercial success.
Nákup knihy
The Design Dimension, Christopher Lorenz
- Jazyk
- Rok vydania
- 1990
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- Titul
- The Design Dimension
- Jazyk
- anglicky
- Autori
- Christopher Lorenz
- Vydavateľ
- Wiley-Blackwell
- Rok vydania
- 1990
- Väzba
- mäkká
- ISBN10
- 0631177485
- ISBN13
- 9780631177487
- Série
- Štítky
- Náučná literatúra, Umenie & Kultúra, Design
- Hodnotenie
- 3,5 z 5
- Anotácia
- A consideration of design as a vital competive tool in corporate strategy. Lorenz examines the work of companies, including Sony, Olivetti, Ford and Philips, whose design innovations have contributed significantly to their commercial success.