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A former record executive and highly sought brand consultant traces the rise of hip-hop culture from a niche genre to the mainstream, revealing how hip-hop has contributed to a new generation of multi-ethnic consumers who share experiences and values that can be tapped for effective marketing campaigns. 40,000 first printing.
Nákup knihy
The Tanning of America, Steve Stoute, Mim Eichler Rivas
- Jazyk
- Rok vydania
- 2011
- product-detail.submit-box.info.binding
- (pevná)
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- Titul
- The Tanning of America
- Jazyk
- anglicky
- Autori
- Steve Stoute, Mim Eichler Rivas
- Vydavateľ
- Penguin
- Rok vydania
- 2011
- Väzba
- pevná
- ISBN10
- 1592404812
- ISBN13
- 9781592404810
- Série
- Štítky
- Náučná literatúra, Umenie & Kultúra, Spoločenské vedy, Historické téma, História, Byznys, Biznis & Manažment, Hudobná tematika, Hudba, Sociológia, Marketing & Predaj, Rasa, rasizmus
- Hodnotenie
- 3,85 z 5
- Anotácia
- A former record executive and highly sought brand consultant traces the rise of hip-hop culture from a niche genre to the mainstream, revealing how hip-hop has contributed to a new generation of multi-ethnic consumers who share experiences and values that can be tapped for effective marketing campaigns. 40,000 first printing.