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Argues that companies that offer what their customers consider superior quality products and services will be most successful, and provides advice on reaching that end
Nákup knihy
Managing Customer Value, Bradley Gale, Robert Chapman Wood
- Jazyk
- Rok vydania
- 1994
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- (pevná)
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- Titul
- Managing Customer Value
- Jazyk
- anglicky
- Autori
- Bradley Gale, Robert Chapman Wood
- Vydavateľ
- Free Press
- Rok vydania
- 1994
- Väzba
- pevná
- ISBN10
- 0029110459
- ISBN13
- 9780029110454
- Série
- Hodnotenie
- 3,65 z 5
- Anotácia
- Argues that companies that offer what their customers consider superior quality products and services will be most successful, and provides advice on reaching that end