Miláčik čitateľov je práve vypredaný
Parametre
- 397 stránok
- 14 hodin čítania
Viac o knihe
This second edition of Qualitative Research Methods in Public Relations and Marketing Communications is a practical guide for students undertaking qualitative research, encouraging them to engage effectively and critically with the practices and discourses of professional communication.
Nákup knihy
Qualitative Research Methods in Public Relations and Marketing Communications, Christine Daymon, Immy Holloway
- Jazyk
- Rok vydania
- 2011
- product-detail.submit-box.info.binding
- (mäkká)
Akonáhle sa objaví, pošleme e-mail.
Platobné metódy
Tu nám chýba tvoja recenzia
- Titul
- Qualitative Research Methods in Public Relations and Marketing Communications
- Jazyk
- anglicky
- Autori
- Christine Daymon, Immy Holloway
- Rok vydania
- 2011
- Väzba
- mäkká
- Počet strán
- 397
- ISBN10
- 0415471184
- ISBN13
- 9780415471183
- Série
- Štítky
- Náučná literatúra, Učebnice, Byznys, Biznis & Manažment, Vysokoškolské učebnice, Marketing & Predaj, Marketing a PR
- Hodnotenie
- 3,65 z 5
- Anotácia
- This second edition of Qualitative Research Methods in Public Relations and Marketing Communications is a practical guide for students undertaking qualitative research, encouraging them to engage effectively and critically with the practices and discourses of professional communication.