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This second edition of Qualitative Research Methods in Public Relations and Marketing Communications is a practical guide for students undertaking qualitative research, encouraging them to engage effectively and critically with the practices and discourses of professional communication.
Nákup knihy
Qualitative Research Methods in Public Relations and Marketing Communications, Christine Daymon, Immy Holloway
- Jazyk
- Rok vydania
- 2011
- Väzba
- (mäkká)
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- Titul
- Qualitative Research Methods in Public Relations and Marketing Communications
- Jazyk
- anglicky
- Autori
- Christine Daymon, Immy Holloway
- Rok vydania
- 2011
- Väzba
- mäkká
- Počet strán
- 397
- ISBN10
- 0415471184
- ISBN13
- 9780415471183
- Série
- Hodnotenie
- 3,65 z 5
- Anotácia
- This second edition of Qualitative Research Methods in Public Relations and Marketing Communications is a practical guide for students undertaking qualitative research, encouraging them to engage effectively and critically with the practices and discourses of professional communication.