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Hodnotenie knihy
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A marketing expert describes how female "spending power" has changed the face of advertising and marketing over the last thirty years and uses first-hand accounts from advertisers and marketers to show how the apparel, health care, technology, and financial industries have been transformed by women.
Nákup knihy
Pocketbook Power, Bernice Kanner
- Jazyk
- Rok vydania
- 2004
- product-detail.submit-box.info.binding
- (pevná)
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- Titul
- Pocketbook Power
- Podtitul
- How to Reach the Hearts and Minds of Today's Most Coveted Consumers--women
- Jazyk
- anglicky
- Autori
- Bernice Kanner
- Vydavateľ
- McGraw-Hill Companies
- Rok vydania
- 2004
- Väzba
- pevná
- Počet strán
- 211
- ISBN10
- 0071418601
- ISBN13
- 9780071418607
- Série
- Hodnotenie
- 3 z 5
- Anotácia
- A marketing expert describes how female "spending power" has changed the face of advertising and marketing over the last thirty years and uses first-hand accounts from advertisers and marketers to show how the apparel, health care, technology, and financial industries have been transformed by women.