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Public Relations

Theory and Practice

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A comprehensive introduction to theory and professional practice in the fast-growing field of public relations. The authors outline the core principles of public relations, and explain the public relations role in both the public and private sectors. They show how to develop a public relations strategy for an organisation.

Nákup knihy

Public Relations, Clara Zawawi, Jane Johnston

Jazyk
Rok vydania
2000
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Titul
Public Relations
Podtitul
Theory and Practice
Jazyk
anglicky
Vydavateľ
Allen & Unwin
Rok vydania
2000
Väzba
mäkká
Počet strán
371
ISBN10
1865083607
ISBN13
9781865083605
Série
Anotácia
A comprehensive introduction to theory and professional practice in the fast-growing field of public relations. The authors outline the core principles of public relations, and explain the public relations role in both the public and private sectors. They show how to develop a public relations strategy for an organisation.