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Competitive How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications. The book presents a comprehensive review of the entire brand spectrum,
Nákup knihy
Competitive Success, John A. Davis
- Jazyk
- Rok vydania
- 2010
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- (mäkká)
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- Titul
- Competitive Success
- Podtitul
- How Branding Adds Value
- Jazyk
- anglicky
- Autori
- John A. Davis
- Vydavateľ
- John Wiley & Sons
- Rok vydania
- 2010
- Väzba
- mäkká
- Počet strán
- 397
- ISBN10
- 0470998229
- ISBN13
- 9780470998229
- Série
- Hodnotenie
- 3,5 z 5
- Anotácia
- Competitive How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications. The book presents a comprehensive review of the entire brand spectrum,