Parametre
- 329 stránok
- 12 hodin čítania
Viac o knihe
This work discusses key topics from social and consumer psychology. It cover issues such as the impact of advertising on consumer behaviour, how consumers make sense of advertising and what manages to 'get across' and why?
Nákup knihy
The Psychology of Advertising, Bob Michaël Fennis, Wolfgang Stroebe
- Jazyk
- Rok vydania
- 2010
- product-detail.submit-box.info.binding
- (pevná)
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