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'This is a fantastically well written text which incorporates the latest thinking on strategic management. Striking a balance between theory and application, it is extremely readable and loaded with a wide range of case studies. An essential source for undergraduate, postgraduate and professional courses on strategic management.' Dr Tahir Rashid, Lecturer in Strategy and Marketing, Salford Business
Nákup knihy
Essentials of Strategic Management, Martyn R Pitt, Dimitrios Koufopoulos
- Jazyk
- Rok vydania
- 2012
- Väzba
- (mäkká)
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- Titul
- Essentials of Strategic Management
- Jazyk
- anglicky
- Vydavateľ
- SAGE Publications
- Rok vydania
- 2012
- Väzba
- mäkká
- Počet strán
- 472
- ISBN10
- 1849201870
- ISBN13
- 9781849201872
- Série
- Štítky
- Byznys
- Hodnotenie
- 4 z 5
- Anotácia
- 'This is a fantastically well written text which incorporates the latest thinking on strategic management. Striking a balance between theory and application, it is extremely readable and loaded with a wide range of case studies. An essential source for undergraduate, postgraduate and professional courses on strategic management.' Dr Tahir Rashid, Lecturer in Strategy and Marketing, Salford Business