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The Copy Book
How Some of the Best Advertising Writers in the World Write Their Advertising
Autori
- Kolektív autorov
Hodnotenie knihy
Viac o knihe
Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals - often agency leaders or owners themselves. This book focuses on the art of writing for advertising.
Nákup knihy
The Copy Book, Kolektív autorov
- Jazyk
- Rok vydania
- 2011
- product-detail.submit-box.info.binding
- (pevná)
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- Titul
- The Copy Book
- Podtitul
- How Some of the Best Advertising Writers in the World Write Their Advertising
- Jazyk
- anglicky
- Autori
- Kolektív autorov
- Vydavateľ
- Taschen
- Rok vydania
- 2011
- Väzba
- pevná
- Počet strán
- 368
- ISBN10
- 3836528320
- ISBN13
- 9783836528320
- Série
- Štítky
- Náučná literatúra, Umenie & Kultúra, Byznys, Biznis & Manažment, Umenie, Design, Marketing & Predaj, Písanie, Komunikácia
- Hodnotenie
- 4,3 z 5
- Anotácia
- Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals - often agency leaders or owners themselves. This book focuses on the art of writing for advertising.