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This study explores the growing importance of public relations and demonstrates its integration into a company's marketing strategies. The author uses numerous case studies to introduce readers to some of the innovative techniques used by leading companies.
Nákup knihy
The Marketer's Guide to Public Relations, Thomas L. Harrison
- Jazyk
- Rok vydania
- 1993
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- Titul
- The Marketer's Guide to Public Relations
- Jazyk
- anglicky
- Autori
- Thomas L. Harrison
- Vydavateľ
- Wiley
- Rok vydania
- 1993
- Väzba
- mäkká
- Počet strán
- 320
- ISBN10
- 0471579629
- ISBN13
- 9780471579625
- Série
- Hodnotenie
- 4,65 z 5
- Anotácia
- This study explores the growing importance of public relations and demonstrates its integration into a company's marketing strategies. The author uses numerous case studies to introduce readers to some of the innovative techniques used by leading companies.