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Parametre
- 208 stránok
- 8 hodin čítania
Viac o knihe
This text on behavioural sciences is suitable for students of the Marketing Institute of Ireland and basic psychology for business courses. It is written in a simple and jargon-free manner using Irish examples to illustrate particular points and covers the social and economic history of Ireland over the last 30 years. Each chapter has clearly defined section headings, summaries and possible exam questions.
Nákup knihy
Behavioural Science for Marketing and Business Students, Joseph MacDonagh, Rebecca Weldridge
- Jazyk
- Rok vydania
- 1994
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- (mäkká)
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- Titul
- Behavioural Science for Marketing and Business Students
- Jazyk
- anglicky
- Vydavateľ
- Gill & Macmillan
- Rok vydania
- 1994
- Väzba
- mäkká
- Počet strán
- 208
- ISBN10
- 071712164X
- ISBN13
- 9780717121649
- Série
- Štítky
- Náučná literatúra, Spoločenské vedy, Byznys, Biznis & Manažment, Psychologická tematika, Psychológia, Marketing & Predaj, Behaviorizmus
- Hodnotenie
- 5 z 5
- Anotácia
- This text on behavioural sciences is suitable for students of the Marketing Institute of Ireland and basic psychology for business courses. It is written in a simple and jargon-free manner using Irish examples to illustrate particular points and covers the social and economic history of Ireland over the last 30 years. Each chapter has clearly defined section headings, summaries and possible exam questions.