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A complete examination of how the company internationalizes its operations from an analysis of the social, political, business and competitive environments, to the development of strategies for entering international markets. Also describes how international marketing strategies are implemented through selling and negotiations.
Nákup knihy
International Marketing Strategy, Frank Bradley
- Jazyk
- Rok vydania
- 1995
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- Titul
- International Marketing Strategy
- Jazyk
- anglicky
- Autori
- Frank Bradley
- Vydavateľ
- Prentice Hall
- Rok vydania
- 1995
- Väzba
- mäkká
- ISBN10
- 0131495275
- ISBN13
- 9780131495272
- Série
- Anotácia
- A complete examination of how the company internationalizes its operations from an analysis of the social, political, business and competitive environments, to the development of strategies for entering international markets. Also describes how international marketing strategies are implemented through selling and negotiations.