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Viac o knihe
Relationship marketing has become one of the dominant approaches in the USA, Canada, Australia and New Zealand. This book presents the developments in international industrial and service marketing research, from a relationship and network perspective. It also examines different concepts, uses different methods and arrives at different outcomes.
Nákup knihy
Relationships and Networks in International Markets, Thomas Ritter, Achim Walter
- Jazyk
- Rok vydania
- 1997
- Väzba
- (pevná)
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- Titul
- Relationships and Networks in International Markets
- Jazyk
- anglicky
- Autori
- Thomas Ritter, Achim Walter
- Vydavateľ
- Emerald Group Publishing
- Rok vydania
- 1997
- Väzba
- pevná
- Počet strán
- 460
- ISBN10
- 0080430635
- ISBN13
- 9780080430638
- Série
- Štítky
- Anotácia
- Relationship marketing has become one of the dominant approaches in the USA, Canada, Australia and New Zealand. This book presents the developments in international industrial and service marketing research, from a relationship and network perspective. It also examines different concepts, uses different methods and arrives at different outcomes.