The Handbook of Magazine Publishing

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To help magazine professionals keep up with their changing industry, the editors of Folio: have completely revised The Handbook of Magazine Publishing. The all-new fourth edition reevaluates the challenges magazine professionals face, examines modern solutions to new problems and to age old dilemmas, and discusses the rampant change that has reshaped the world of magazines. With over 100 new articles, new sections on opportunities overseas, electronic media, tax laws and other current legislation, and a new directory of important industry resources, the fourth edition of The Handbook truly begins where its predecessor left off.