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This book should be of interest to students of advertising, advertising copy and layout, advertising campaigns, and creative strategy within departments of journalism, business and marketing.
Nákup knihy
Creative Strategy in Advertising, A. Jerome Jewler
- Jazyk
- Rok vydania
- 1992
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- Titul
- Creative Strategy in Advertising
- Jazyk
- anglicky
- Autori
- A. Jerome Jewler
- Vydavateľ
- Wadsworth Publishing Company
- Rok vydania
- 1992
- Väzba
- mäkká
- ISBN10
- 0534162908
- ISBN13
- 9780534162900
- Série
- Štítky
- Náučná literatúra, Byznys, Biznis & Manažment, Marketing & Predaj, Marketing a PR, Reklama a propagácia
- Hodnotenie
- 2,75 z 5
- Anotácia
- This book should be of interest to students of advertising, advertising copy and layout, advertising campaigns, and creative strategy within departments of journalism, business and marketing.