Miláčik čitateľov je práve vypredaný
Viac o knihe
Good reputations, says Charles Fombrun, create wealth. In this thoroughly accessible book, Fombrun shows that by developing strong and consistent images, well-regarded companies generate hidden assets - or reputational capital - that give them a distinct advantage.Reputation examines how companies in a variety of industries, such as international fashion, investment banking, packaged goods, and even U.S. business schools, compete for prestige and achieve celebrity.Vital, relevant, and readable for professionals in public, community, investor, and employee relations as well as brand and marketing managers and senior executives.
Nákup knihy
Reputation, Charles J. Fombrun
- Jazyk
- Rok vydania
- 1996
- product-detail.submit-box.info.binding
- (pevná)
Akonáhle sa objaví, pošleme e-mail.
Platobné metódy
Tu nám chýba tvoja recenzia
- Titul
- Reputation
- Podtitul
- Realizing Value from the Corporate Image
- Jazyk
- anglicky
- Autori
- Charles J. Fombrun
- Vydavateľ
- Harvard Business Review Press
- Rok vydania
- 1996
- Väzba
- pevná
- ISBN10
- 0875846335
- ISBN13
- 9780875846330
- Série
- Hodnotenie
- 4 z 5
- Anotácia
- Good reputations, says Charles Fombrun, create wealth. In this thoroughly accessible book, Fombrun shows that by developing strong and consistent images, well-regarded companies generate hidden assets - or reputational capital - that give them a distinct advantage.Reputation examines how companies in a variety of industries, such as international fashion, investment banking, packaged goods, and even U.S. business schools, compete for prestige and achieve celebrity.Vital, relevant, and readable for professionals in public, community, investor, and employee relations as well as brand and marketing managers and senior executives.