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This study looks at how sex has been used as a marketing tool and explores the work of photographers and art directors to reveal how advertising not only sells the product, but enters into our culture and the language of everyday life. It examines some controversial advertisements of recent years.
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Best Ads, Dave Saunders
- Jazyk
- Rok vydania
- 1996
- product-detail.submit-box.info.binding
- (pevná)
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- Titul
- Best Ads
- Podtitul
- Sex in Advertising
- Jazyk
- anglicky
- Autori
- Dave Saunders
- Vydavateľ
- B.T. Batsford
- Rok vydania
- 1996
- Väzba
- pevná
- Počet strán
- 128
- ISBN10
- 0713479035
- ISBN13
- 9780713479034
- Série
- Štítky
- Náučná literatúra, Umenie & Kultúra, Byznys, Biznis & Manažment, Design, Marketing & Predaj, Marketing a PR, Reklama a propagácia, Umelecké fotografie, Erotický biznis
- Hodnotenie
- 2 z 5
- Anotácia
- This study looks at how sex has been used as a marketing tool and explores the work of photographers and art directors to reveal how advertising not only sells the product, but enters into our culture and the language of everyday life. It examines some controversial advertisements of recent years.