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The 1956 edition of this book may be regarded as seminal within sociology, spawning a whole field of qualitative opinion research that has continued to evolve through half a century of inquiry. This is a reissue of the book, with a new preface by Merton, a select bibliography of writings on the focused interview and focus group research, and a new introduction that traces the diffusion of Merton's technique from sociology to other fields, including history, psychology, mass media and marketing research.
Nákup knihy
The Focused Interview, Robert King Merton
- Jazyk
- Rok vydania
- 1990
- Väzba
- (mäkká)
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- Titul
- The Focused Interview
- Jazyk
- anglicky
- Autori
- Robert King Merton
- Vydavateľ
- Free Press
- Rok vydania
- 1990
- Väzba
- mäkká
- Počet strán
- 200
- ISBN10
- 0029209862
- ISBN13
- 9780029209868
- Série
- Kategórie
- Štítky
- Sebarealizácia
- Hodnotenie
- 3,8 z 5
- Anotácia
- The 1956 edition of this book may be regarded as seminal within sociology, spawning a whole field of qualitative opinion research that has continued to evolve through half a century of inquiry. This is a reissue of the book, with a new preface by Merton, a select bibliography of writings on the focused interview and focus group research, and a new introduction that traces the diffusion of Merton's technique from sociology to other fields, including history, psychology, mass media and marketing research.