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Museums have moved from a product to a marketing focus over the years. This book features a range of international case studies that demonstrate the museum experience and draw out the particular challenges that museums and galleries of varying sizes and types face in the global marketplace.
Nákup knihy
Museum Marketing, Ruth Rentschler, Anne-Marie Hede
- Jazyk
- Rok vydania
- 2007
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- (mäkká)
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- Titul
- Museum Marketing
- Podtitul
- Competing in the Global Marketplace
- Jazyk
- anglicky
- Autori
- Ruth Rentschler, Anne-Marie Hede
- Vydavateľ
- Butterworth-Heinemann
- Rok vydania
- 2007
- Väzba
- mäkká
- Počet strán
- 270
- ISBN10
- 0750680652
- ISBN13
- 9780750680653
- Série
- Hodnotenie
- 4 z 5
- Anotácia
- Museums have moved from a product to a marketing focus over the years. This book features a range of international case studies that demonstrate the museum experience and draw out the particular challenges that museums and galleries of varying sizes and types face in the global marketplace.