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This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary.
Nákup knihy
Recycling and Redesigning Logos, Michael Hodgson
- Jazyk
- Rok vydania
- 2010
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- (pevná)
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- Titul
- Recycling and Redesigning Logos
- Jazyk
- anglicky
- Autori
- Michael Hodgson
- Vydavateľ
- Rockport Publishers
- Rok vydania
- 2010
- Väzba
- pevná
- Počet strán
- 192
- ISBN10
- 1592536115
- ISBN13
- 9781592536115
- Série
- Anotácia
- This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary.