Consumer Behavior and Marketing Action

Autori

Henry Assael

Parametre

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This text ties together a conceptual foundation of consumer behaviour with an applications orientation. It is intended for undergraduate-level courses in consumer behaviour and also as an introductory course at MBA level.

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Consumer Behavior and Marketing Action, Henry Assael

Jazyk
Rok vydania: 1995
Väzba: (pevná)

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Titul: Consumer Behavior and Marketing Action
Jazyk: anglicky
Autori: Henry Assael
Vydavateľ: South Western Educational Publishing
Rok vydania: 1995
Väzba: pevná
ISBN10: 0538844337
ISBN13: 9780538844338
Série
Kategórie: Náučná literatúra Biznis & Manažment Marketing & Predaj
Štítky: Náučná literatúra, Byznys, Biznis & Manažment, Marketing & Predaj, Marketing a PR
Anotácia: This text ties together a conceptual foundation of consumer behaviour with an applications orientation. It is intended for undergraduate-level courses in consumer behaviour and also as an introductory course at MBA level.