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Advertising

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This guide to advertising offers a comprehensive view of the visual impact of advertising, looking at press, television, radio, leaflets and posters. It contains many examples and case-studies, which are based on the campaigns of household names, such as Cadbury and Budweiser. The book makes use of student activities and assignments throughout. It also offers up-to-date statistics on the subject.

Nákup knihy

Advertising, Sandra Cottier Bunting

Jazyk
Rok vydania
1996
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4,0
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1 Hodnotenie

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Titul
Advertising
Jazyk
anglicky
Rok vydania
1996
Väzba
mäkká
Počet strán
224
ISBN10
0340631570
ISBN13
9780340631577
Série
Hodnotenie
4 z 5
Anotácia
This guide to advertising offers a comprehensive view of the visual impact of advertising, looking at press, television, radio, leaflets and posters. It contains many examples and case-studies, which are based on the campaigns of household names, such as Cadbury and Budweiser. The book makes use of student activities and assignments throughout. It also offers up-to-date statistics on the subject.