Vypredané
Viac o knihe
Come the single market, businesses will have to decide whether brands can cross borders and, if so, how to facilitate such transferences. This book considers the effects of the single market on marketing, the media, advertising, public relations and retailing.
Nákup knihy
Marketing, Kolektív autorov
- Jazyk
- Rok vydania
- 1989
- product-detail.submit-box.info.binding
- (pevná)
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Platobné metódy
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- Titul
- Marketing
- Podtitul
- Communicating with the Consumer
- Jazyk
- anglicky
- Autori
- Kolektív autorov
- Vydavateľ
- Mercury Business Books
- Rok vydania
- 1989
- Väzba
- pevná
- ISBN10
- 1852510323
- ISBN13
- 9781852510329
- Série
- Anotácia
- Come the single market, businesses will have to decide whether brands can cross borders and, if so, how to facilitate such transferences. This book considers the effects of the single market on marketing, the media, advertising, public relations and retailing.