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Consumer Behavior

Marketing Strategy Perspectives

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This book is a strategic look at consumer behavior in order to guide successful marketing activities. "The Wheel of Consumer Analysis" is the organizing factor in the book.

Nákup knihy

Consumer Behavior, J. Paul Peter, Jerry C. Jerry Corrie Olson

Jazyk
Rok vydania
1987
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Titul
Consumer Behavior
Podtitul
Marketing Strategy Perspectives
Jazyk
anglicky
Rok vydania
1987
Väzba
pevná
Počet strán
698
ISBN10
0256031770
ISBN13
9780256031775
Série
Hodnotenie
5 z 5
Anotácia
This book is a strategic look at consumer behavior in order to guide successful marketing activities. "The Wheel of Consumer Analysis" is the organizing factor in the book.