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This book illustrates the real behavior of everyday consumers and shows how marketers, consumer activists, and public officials influence that behavior. It is organized around an underlying framework that reflects the way marketers look at consumers.
Nákup knihy
Consumer Behavior, Fred D. Reynolds, William D. Wells
- Jazyk
- Rok vydania
- 1977
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- Titul
- Consumer Behavior
- Jazyk
- anglicky
- Autori
- Fred D. Reynolds, William D. Wells
- Rok vydania
- 1977
- Väzba
- mäkká
- Počet strán
- 436
- ISBN10
- 0070520313
- ISBN13
- 9780070520318
- Série
- Štítky
- Konzumná spoločnosť
- Anotácia
- This book illustrates the real behavior of everyday consumers and shows how marketers, consumer activists, and public officials influence that behavior. It is organized around an underlying framework that reflects the way marketers look at consumers.