Miláčik čitateľov je práve vypredaný
Parametre
- 436 stránok
- 16 hodin čítania
Viac o knihe
This book illustrates the real behavior of everyday consumers and shows how marketers, consumer activists, and public officials influence that behavior. It is organized around an underlying framework that reflects the way marketers look at consumers.
Nákup knihy
Consumer Behavior, Fred D. Reynolds, William D. Wells
- Jazyk
- Rok vydania
- 1977
- Väzba
- (mäkká)
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- Titul
- Consumer Behavior
- Jazyk
- anglicky
- Autori
- Fred D. Reynolds, William D. Wells
- Rok vydania
- 1977
- Väzba
- mäkká
- Počet strán
- 436
- ISBN10
- 0070520313
- ISBN13
- 9780070520318
- Série
- Anotácia
- This book illustrates the real behavior of everyday consumers and shows how marketers, consumer activists, and public officials influence that behavior. It is organized around an underlying framework that reflects the way marketers look at consumers.