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This new, updated edition of the widely cited classic offers a unique blend of theory and practice in a single, easy to read source. The Second Edition of Focus Groups: Theory and Practice provides a systematic treatment of the design, conduct, and interpretation of focus group discussions within the context of social science research and theory.
Nákup knihy
Focus Groups, David W. C. Stewart, Prem N. Shamdasani, Dennis W. Rook
- Jazyk
- Rok vydania
- 2007
- Väzba
- (mäkká)
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- Titul
- Focus Groups
- Podtitul
- Theory and Practice
- Jazyk
- anglicky
- Vydavateľ
- SAGE Publications
- Rok vydania
- 2007
- Väzba
- mäkká
- Počet strán
- 200
- ISBN10
- 076192583X
- ISBN13
- 9780761925835
- Série
- Kategórie
- Štítky
- Byznys
- Hodnotenie
- 3,4 z 5
- Anotácia
- This new, updated edition of the widely cited classic offers a unique blend of theory and practice in a single, easy to read source. The Second Edition of Focus Groups: Theory and Practice provides a systematic treatment of the design, conduct, and interpretation of focus group discussions within the context of social science research and theory.