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Viac o knihe
In the new world of e-business, how does a company value its Internet efforts and create a business model? Afuah and Tucci show you how and include 14 case studies including Microsoft, Netscape, Sun Systems, iVillage, GMBuyPower, HotMail, and Bertelsman.
Nákup knihy
Internet Business Models and Strategies, Allan Afuah, Christopher L. Tucci
- Jazyk
- Rok vydania
- 2001
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- Titul
- Internet Business Models and Strategies
- Podtitul
- Text and Cases
- Jazyk
- anglicky
- Autori
- Allan Afuah, Christopher L. Tucci
- Vydavateľ
- McGraw-Hill
- Rok vydania
- 2001
- Väzba
- mäkká
- Počet strán
- 358
- ISBN10
- 0071180990
- ISBN13
- 9780071180993
- Série
- Anotácia
- In the new world of e-business, how does a company value its Internet efforts and create a business model? Afuah and Tucci show you how and include 14 case studies including Microsoft, Netscape, Sun Systems, iVillage, GMBuyPower, HotMail, and Bertelsman.