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Including over 60 examples of sales letters, this guide demonstrates how correspondence can be both persuasive and effective. It explains how to time letters for maximum effect, how to create offers which will gain a response, and how to keep customers reading to the end of the letter.
Nákup knihy
How to Write Sales Letters that Sell, Drayton Bird
- Jazyk
- Rok vydania
- 1996
- product-detail.submit-box.info.binding
- (mäkká)
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- Titul
- How to Write Sales Letters that Sell
- Jazyk
- anglicky
- Autori
- Drayton Bird
- Vydavateľ
- Kogan Page
- Rok vydania
- 1996
- Väzba
- mäkká
- ISBN10
- 0749414316
- ISBN13
- 9780749414313
- Série
- Hodnotenie
- 4,5 z 5
- Anotácia
- Including over 60 examples of sales letters, this guide demonstrates how correspondence can be both persuasive and effective. It explains how to time letters for maximum effect, how to create offers which will gain a response, and how to keep customers reading to the end of the letter.