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"This exciting, user-friendly textbook provides a colourful and engaging introduction to online marketing. It is suitable for students, studying internet marketing, e-marketing, e-commerce, or e-business, as part of specialised marketing programmes or mainstream business management programmes." -- From the back cover
Nákup knihy
Online Marketing, Richard Gay Pardee, Alan Charlesworth, Rita Esen
- Jazyk
- Rok vydania
- 2007
- product-detail.submit-box.info.binding
- (mäkká)
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- Titul
- Online Marketing
- Jazyk
- anglicky
- Vydavateľ
- Oxford University Press
- Rok vydania
- 2007
- Väzba
- mäkká
- ISBN10
- 0199265852
- ISBN13
- 9780199265855
- Série
- Hodnotenie
- 3,35 z 5
- Anotácia
- "This exciting, user-friendly textbook provides a colourful and engaging introduction to online marketing. It is suitable for students, studying internet marketing, e-marketing, e-commerce, or e-business, as part of specialised marketing programmes or mainstream business management programmes." -- From the back cover