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This work has a clearly defined goal: to make marketing easy to understand and easy to carry out. With graphics, tables and charts, and a jargon-free text, it covers issues such as planning, understanding the market and fixing the right price, along with a series of case studies.
Nákup knihy
Marketing, Jack Pigden, Jim Foley
- Jazyk
- Rok vydania
- 1999
- product-detail.submit-box.info.binding
- (mäkká)
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- Titul
- Marketing
- Podtitul
- The Foundation of Successful Business
- Jazyk
- anglicky
- Autori
- Jack Pigden, Jim Foley
- Rok vydania
- 1999
- Väzba
- mäkká
- Počet strán
- 139
- ISBN10
- 1861081243
- ISBN13
- 9781861081247
- Série
- Anotácia
- This work has a clearly defined goal: to make marketing easy to understand and easy to carry out. With graphics, tables and charts, and a jargon-free text, it covers issues such as planning, understanding the market and fixing the right price, along with a series of case studies.