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Works through the various stages in formulating and implementing strategy, beginning with an analysis of the firm's status, developing where the firm should be going, and concluding with an explanation of techniques for maintaining competitive position. This text includes pedagogical features that illustrate marketing strategy in practice.
Nákup knihy
Marketing Strategy, Jim Blythe
- Jazyk
- Rok vydania
- 2002
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- Titul
- Marketing Strategy
- Jazyk
- anglicky
- Autori
- Jim Blythe
- Vydavateľ
- McGraw-Hill Education
- Rok vydania
- 2002
- Väzba
- mäkká
- ISBN10
- 0077098420
- ISBN13
- 9780077098421
- Série
- Hodnotenie
- 4 z 5
- Anotácia
- Works through the various stages in formulating and implementing strategy, beginning with an analysis of the firm's status, developing where the firm should be going, and concluding with an explanation of techniques for maintaining competitive position. This text includes pedagogical features that illustrate marketing strategy in practice.