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Marketing Strategy

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Works through the various stages in formulating and implementing strategy, beginning with an analysis of the firm's status, developing where the firm should be going, and concluding with an explanation of techniques for maintaining competitive position. This text includes pedagogical features that illustrate marketing strategy in practice.

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Marketing Strategy, Jim Blythe

Jazyk
Rok vydania
2002
Väzba
(mäkká)
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Titul
Marketing Strategy
Jazyk
anglicky
Rok vydania
2002
Väzba
mäkká
ISBN10
0077098420
ISBN13
9780077098421
Série
Štítky
Byznys
Hodnotenie
4 z 5
Anotácia
Works through the various stages in formulating and implementing strategy, beginning with an analysis of the firm's status, developing where the firm should be going, and concluding with an explanation of techniques for maintaining competitive position. This text includes pedagogical features that illustrate marketing strategy in practice.