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This concise introduction to marketing includes activities, cases and questions and covers the Internet and marketing information systems. It also includes material on ethics and relationship marketing
Nákup knihy
Marketing, Elizabeth Hill
- Jazyk
- Rok vydania
- 1999
- Väzba
- (mäkká)
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- Titul
- Marketing
- Jazyk
- anglicky
- Autori
- Elizabeth Hill
- Vydavateľ
- Financial Times/Prentice Hall
- Rok vydania
- 1999
- Väzba
- mäkká
- ISBN10
- 0582369371
- ISBN13
- 9780582369375
- Série
- Štítky
- Byznys, Marketing a PR
- Anotácia
- This concise introduction to marketing includes activities, cases and questions and covers the Internet and marketing information systems. It also includes material on ethics and relationship marketing