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Providing a comprehensive overview of PR practice in the four major sectors of the travel and tourism industry, this text outlines standard PR communication tools and addresses the particular communication challenges faced by PR professionals working in the industry.
Nákup knihy
Travel and Tourism Public Relations, Dennis E. Deuschl
- Jazyk
- Rok vydania
- 2006
- Väzba
- (mäkká),
- Stav knihy
- Dobrá
- Cena
- 0,33 €
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- Titul
- Travel and Tourism Public Relations
- Podtitul
- An Introductory Guide for Hospitality Managers
- Jazyk
- anglicky
- Autori
- Dennis E. Deuschl
- Vydavateľ
- Routledge
- Rok vydania
- 2006
- Väzba
- mäkká
- Počet strán
- 197
- ISBN10
- 0750679115
- ISBN13
- 9780750679114
- Série
- Štítky
- Byznys, Cestovanie
- Hodnotenie
- 3 z 5
- Anotácia
- Providing a comprehensive overview of PR practice in the four major sectors of the travel and tourism industry, this text outlines standard PR communication tools and addresses the particular communication challenges faced by PR professionals working in the industry.