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Behavior change design creates entrancing—and effective—products and experiences. Whether you've studied psychology or are new to the field, you can incorporate behavior change principles into your designs to help people achieve meaningful goals, learn and grow, and connect with one another. Engaged offers practical tips for design professionals to apply the psychology of engagement to their work.
Nákup knihy
Engaged, Amy Bucher, Jeff Kreisler
- Jazyk
- Rok vydania
- 2020
- Väzba
- (mäkká)
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- Titul
- Engaged
- Podtitul
- Designing for Behavior Change
- Jazyk
- anglicky
- Autori
- Amy Bucher, Jeff Kreisler
- Vydavateľ
- Rosenfeld Media
- Rok vydania
- 2020
- Väzba
- mäkká
- Počet strán
- 320
- ISBN10
- 193382042X
- ISBN13
- 9781933820422
- Série
- Kategórie
- Štítky
- Byznys, Psychologická tematika, Technológia
- Hodnotenie
- 4,2 z 5
- Anotácia
- Behavior change design creates entrancing—and effective—products and experiences. Whether you've studied psychology or are new to the field, you can incorporate behavior change principles into your designs to help people achieve meaningful goals, learn and grow, and connect with one another. Engaged offers practical tips for design professionals to apply the psychology of engagement to their work.