Viac o knihe
This second edition of 'Innovation management' provides a systematic approach to the strategies and processes that underlay the financial results of innovation, using multi-functional research from economics, organizational theory, general management andmarketing, and the strategy literature.
Nákup knihy
Innovation Management, Allan Afuah
- Jazyk
- Rok vydania
- 2002
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- (pevná)
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Platobné metódy
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