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This second edition of 'Innovation management' provides a systematic approach to the strategies and processes that underlay the financial results of innovation, using multi-functional research from economics, organizational theory, general management andmarketing, and the strategy literature.
Nákup knihy
Innovation Management, Allan Afuah
- Jazyk
- Rok vydania
- 2002
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- (pevná)
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- Titul
- Innovation Management
- Podtitul
- Strategies, Implementation, and Profits
- Jazyk
- anglicky
- Autori
- Allan Afuah
- Vydavateľ
- Oxford University Press
- Rok vydania
- 2002
- Väzba
- pevná
- Počet strán
- 400
- ISBN10
- 0195142306
- ISBN13
- 9780195142303
- Série
- Hodnotenie
- 4,65 z 5
- Anotácia
- This second edition of 'Innovation management' provides a systematic approach to the strategies and processes that underlay the financial results of innovation, using multi-functional research from economics, organizational theory, general management andmarketing, and the strategy literature.