Miláčik čitateľov je práve vypredaný
Parametre
- 512 stránok
- 18 hodin čítania
Viac o knihe
This book addresses the needs of the newcomer to marketing as well as those who wish to participate in the management of internationally competitive, growth-oriented Irish companies. It includes specially researched case studies based on marketing problems in Irish firms.
Nákup knihy
Managing Marketing, John Andrew Murray, Aidan O'Driscoll
- Jazyk
- Rok vydania
- 1993
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- (mäkká)
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Platobné metódy
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- Titul
- Managing Marketing
- Jazyk
- anglicky
- Vydavateľ
- Gill & Macmillan Ltd
- Rok vydania
- 1993
- Väzba
- mäkká
- Počet strán
- 512
- ISBN10
- 0717119521
- ISBN13
- 9780717119523
- Série
- Anotácia
- This book addresses the needs of the newcomer to marketing as well as those who wish to participate in the management of internationally competitive, growth-oriented Irish companies. It includes specially researched case studies based on marketing problems in Irish firms.