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Parametre
- 600 stránok
- 21 hodin čítania
Viac o knihe
"Students of introductory Health Care Marketing courses need an engaging, informative, and up-to-date, understandable resource that explains the basic principles of marketing and strategy in a health care setting. With new content on social media and digital marketing, a thorough consideration of ethics, and more multimedia content, the new edition of Essentials of Health Care Marketing is the most current, comprehensive, and engaging Health Care Marketing text available"--
Nákup knihy
Essentials of Health Care Marketing - Fifth Edition, Eric N. Berkowitz
- Jazyk
- Rok vydania
- 2021
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- (mäkká)
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- Titul
- Essentials of Health Care Marketing - Fifth Edition
- Jazyk
- anglicky
- Autori
- Eric N. Berkowitz
- Vydavateľ
- Jones & Bartlett Publishers
- Rok vydania
- 2021
- Väzba
- mäkká
- Počet strán
- 600
- ISBN10
- 1284200159
- ISBN13
- 9781284200157
- Série
- Hodnotenie
- 5 z 5
- Anotácia
- "Students of introductory Health Care Marketing courses need an engaging, informative, and up-to-date, understandable resource that explains the basic principles of marketing and strategy in a health care setting. With new content on social media and digital marketing, a thorough consideration of ethics, and more multimedia content, the new edition of Essentials of Health Care Marketing is the most current, comprehensive, and engaging Health Care Marketing text available"--