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This text provides guidelines for determining the products customers want and the designing of products they want to buy. It shows how to create and manage a business strategy based on successful new products, giving ideas from different industries and widely scattered nations. The book also combines fiction with theory from real, contemporary companies.
Nákup knihy
Product Juggernauts, Jean-Philippe Deschamps, P. Ranganath Nayak
- Jazyk
- Rok vydania
- 1995
- product-detail.submit-box.info.binding
- (pevná)
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- Titul
- Product Juggernauts
- Podtitul
- How Companies Mobilize to Generate a Stream of Market Winners
- Jazyk
- anglicky
- Vydavateľ
- Harvard Business Review Press
- Rok vydania
- 1995
- Väzba
- pevná
- Počet strán
- 472
- ISBN10
- 0875843417
- ISBN13
- 9780875843414
- Série
- Hodnotenie
- 3,5 z 5
- Anotácia
- This text provides guidelines for determining the products customers want and the designing of products they want to buy. It shows how to create and manage a business strategy based on successful new products, giving ideas from different industries and widely scattered nations. The book also combines fiction with theory from real, contemporary companies.