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Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.
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The Brains Behind Great Ad Campaigns, Margo Berman, Robyn Blakeman
- Jazyk
- Rok vydania
- 2009
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- Titul
- The Brains Behind Great Ad Campaigns
- Podtitul
- Creative Collaboration Between Copywriters and Art Directors
- Jazyk
- anglicky
- Autori
- Margo Berman, Robyn Blakeman
- Vydavateľ
- Rowman & Littlefield Publishers
- Rok vydania
- 2009
- Väzba
- mäkká
- Počet strán
- 224
- ISBN10
- 0742555518
- ISBN13
- 9780742555518
- Série
- Hodnotenie
- 3,15 z 5
- Anotácia
- Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.